01
Map the workflow
Understand the current process, handoffs, tools, and friction points.
Automation-driven software systems
Custom websites, automations, and business systems built to make your process faster.
I design and build practical software tools that replace messy manual workflows with clean, scalable systems - from websites and lead funnels to dashboards, automations, and internal apps.
Website design and launch setup
Workflow automation and internal tools
Lead capture, CRM, and follow-up systems
Dashboards, data tools, and custom apps
Built from real products, not templates.
What this page is for
A service page that sells the outcome, not just the code.
The focus is on clarity, trust, and a clean path from first visit to project enquiry.
Services in scope
Websites, landing pages, and launch setup
Lead systems, automations, and routing
Dashboards, internal tools, and custom apps
Best fit
Small businesses, trades businesses, operators, founders, and service providers who need better websites, automation, internal tools, dashboards, lead systems, or custom workflow software.
The problem
Most businesses do not need more software. They need better systems.
Many businesses are running on scattered tools, manual admin, slow follow-up, spreadsheets, email chains, and disconnected processes. That creates delays, missed leads, messy handovers, and work that depends too much on memory.
Leads come in but are not followed up fast enough
Customer requests are handled manually
Files, jobs, and tasks are spread across too many places
Staff repeat the same admin every day
There is no clear dashboard showing what is happening
Websites look fine but do not drive action
The solution
I turn business processes into simple, usable systems.
I map how the work currently happens, identify the bottlenecks, then build the tools, pages, automations, and dashboards needed to make that process easier to run.
02
Design the system
Create the structure, pages, automations, data flow, and user journey.
03
Build the product
Develop the website, app, dashboard, or internal tool.
04
Improve the flow
Test, refine, and simplify until the system is easier to use.
Product proof
Systems I have designed
These are the kinds of products and workflows I build: structured, practical, and focused on making the underlying process faster and easier to run.
Product
Print Partners App
A workflow platform for print job intake, supplier matching, and fulfilment tracking.
Problem
Print operations often rely on emails, spreadsheets, and manual job handling.
Solution
The app turns uploads and customer requests into structured jobs, splits work into production-ready units, matches jobs with suppliers, and tracks the full lifecycle from intake to completion.
Features
- Bulk upload and job intake
- File parsing and job splitting
- Supplier capability matching
- Customer and supplier management
- Job status tracking
- Central dashboard for operational visibility
Outcome
A manual print workflow becomes a structured fulfilment system.
Product
PopFx Momentum Scanner
A real-time trading signal system built to detect fast-moving market opportunities.
Problem
Fast intraday moves are hard to catch manually, and noisy signals waste time.
Solution
The scanner watches market movement, filters tickers by volume, float, and price action, then sends alerts when momentum conditions appear.
Features
- 30-second scanning loop
- Momentum signal detection
- Automated filters
- Discord alert delivery
- Signal cooldown protection
- Real-time decision support
Outcome
Raw market data becomes fast, filtered, actionable alerts.
Product
PopFx Backtest System
A validation engine for testing trading signals before live deployment.
Problem
Trading ideas are risky when they are not tested against real historical data.
Solution
The system backtests signal sequences, calculates win rate, risk/reward, profit factor, and expected value, then ranks signal quality.
Features
- Historical 1-minute data testing
- Signal sequence detection
- Win/loss comparison
- Trade logs and equity curves
- Signal quality scoring
- Strategy refinement workflow
Outcome
A trading idea becomes a measurable, testable system.
Product
Nimble Task System
A lightweight local task manager built for fast task capture and command-based workflows.
Problem
Task tools can be slow, bloated, and disconnected from how power users work.
Solution
Nimble allows tasks to be created, moved, completed, categorised, and batch-processed through simple commands while updating the app instantly.
Features
- Local-first task storage
- CLI task creation
- Batch task input
- Categories and colour labels
- Simple desktop interface
- No cloud accounts required
Outcome
Task management becomes faster, cleaner, and more direct.
Services
Services I can build for your business
The work can stay focused on one outcome, or expand into a more complete system if your process needs it.
01
Website Design & Launch
Modern websites built to explain your offer, build trust, and turn visitors into enquiries.
Includes
- Landing pages
- Portfolio websites
- Service business websites
- Domain and hosting setup
- Contact forms
- Basic SEO structure
- Mobile responsive design
Best for
Businesses that need a professional online presence.
02
Lead Generation Systems
Conversion-focused pages and forms designed to capture enquiries and route them properly.
Includes
- Lead capture pages
- Quote request forms
- Booking flows
- Follow-up email setup
- Google Sheet or CRM routing
- Speed-to-lead improvements
Best for
Trades and service businesses that need more enquiries and faster response times.
03
Business Automation
Automations that reduce repetitive admin and keep processes moving.
Includes
- Email alerts
- Form-to-sheet workflows
- Customer request routing
- Internal notifications
- Simple CRM workflows
- Document and file processing
Best for
Businesses wasting time on repeat manual tasks.
04
Internal Tools & Dashboards
Custom tools that help you manage operations, track work, and see what is happening.
Includes
- Admin dashboards
- Job trackers
- Customer databases
- Supplier portals
- Task systems
- Reporting interfaces
Best for
Businesses that have outgrown spreadsheets.
05
Custom App / MVP Builds
Small software products designed to test, prove, or launch an idea.
Includes
- MVP planning
- Frontend build
- Backend logic
- Database setup
- API integrations
- Deployment support
Best for
Founders and operators who need a working product quickly.
06
Data & Signal Systems
Systems that monitor data, filter signals, score opportunities, and generate alerts.
Includes
- Market scanners
- Alert bots
- Scoring engines
- Data dashboards
- Backtesting tools
- Reporting workflows
Best for
Businesses or projects that rely on fast decisions from live data.
Packages
Service packages
Use these as starting points. They make the offer easier to understand and easier to buy, while still leaving room for custom scope.
Package
Launch Site
For getting a clean, professional website live quickly.
- 1-3 page website
- Mobile responsive design
- Contact form
- Domain/hosting guidance
- Basic SEO setup
- One revision round
Package
Lead Funnel
For turning website traffic into real enquiries.
- Landing page
- Quote/contact form
- Lead routing
- Email notification setup
- Google Sheet or CRM capture
- CTA optimisation
- Basic analytics setup
Package
Automation Stack
For businesses that want to reduce manual admin.
- Workflow audit
- Automation planning
- Form/email/sheet integrations
- Internal notifications
- Simple dashboard or tracker
- Documentation
Package
Custom System Build
For dashboards, internal tools, apps, and MVPs.
- System planning
- UI design
- Frontend development
- Backend/database setup
- API integrations
- Deployment support
- Testing and handover
Process
How projects work
A simple process keeps the work clear, reduces back-and-forth, and helps the final result land properly.
- 01
Discovery
We define the problem, users, workflow, and outcome.
- 02
System Plan
I map the pages, data flow, automations, and build requirements.
- 03
Build
I create the website, tool, dashboard, or automation system.
- 04
Test
We check the workflow, fix friction, and simplify the experience.
- 05
Launch
The system goes live with clear handover instructions.
Why work with me
Built by someone who understands systems, not just pages.
My work is focused on building tools that make a process easier to run. Whether it is a website, scanner, job platform, or internal dashboard, the goal is the same: take something messy and turn it into a clear, usable system.
Practical product thinking
Strong workflow design
Automation-first approach
Full-stack build capability
Clear documentation and handover
Designed around business outcomes
Need a fast answer?
Have a process that feels too manual?
If your business is relying on spreadsheets, inboxes, slow follow-up, or disconnected tools, I can help turn that process into a system.
FAQ
Questions
A few common questions about the kind of work this page is built to sell.
What types of businesses do you work with?More
Small businesses, trades businesses, operators, founders, and service providers who need better websites, automation, internal tools, dashboards, lead systems, or custom workflow software.
Can you build just a website?More
Yes. I can build a straightforward website, or a site that includes forms, booking, lead capture, and simple automation if that is a better fit.
Can you automate my current process?More
Yes. I can review the current workflow, identify the slow points, and build automations that reduce manual admin and keep work moving.
Can you connect forms to Google Sheets or a CRM?More
Yes. That is a common setup for lead routing, enquiries, and simple operational workflows.
Do you handle hosting and domains?More
Yes. I can help set up the domain, hosting, deployment, and the basic launch configuration needed to get the project live.
Can you build custom dashboards?More
Yes. Dashboards are a good fit when you need a clear view of jobs, customers, performance, or live data without relying on spreadsheets alone.
Can you build an MVP?More
Yes. I can help turn an idea into a working product with a focused scope, a clean interface, and the core logic needed to test it properly.
Do you provide documentation?More
Yes. I include clear handover notes so the system is easier to maintain, update, and extend later.